As a trusted SEO company, SEOExplode recommends the implementation of four strategies to get the most effective results from your SEO efforts. One of which is the on-site content promotion or blog.
On-Site Content Promotion (Blog)
Experts have always emphasized how important it is for businesses to have its own blog and to publish a blog post at least once a week. It is a proven SEO practice that every client must perform. And those who did are likely to benefit from increased traffic to their website within a 6-month period. If done properly, the traffic you are receiving will even double in just a year.
The question now is, how does SEO deliver such results through your blog? It brings a stream of new visitors to your site.
For a business, new visitors are considered as the key. Through your SEO efforts, you are able to drive new visitors to your Blog page, which is how your blog’s loyal readership is further built. The more you attract them, the more your blog grows. This means, a lot of possible conversions – regular readers – is realized in the end as well.
By adding a blog into your business site, you also get access to tools you can use to create valuable content that both page visitors and search engines enjoy. So, yes, a blog is not just an extra page integrated into a site to make it look complete. It has a deeper purpose which is also the key to boosting your visibility online. A blog achieves that by engaging your visitors while boosting your SEO.
Setting up a Blog that Effectively Delivers SEO Results
The first step is to determine what you want to achieve by adding a blog page to your site. There are a lot of possible reasons, but regardless of what it is, you need to set both short and long term goals based on it. Next, you need to have a theme and add elements such as colors and logos to help with your branding efforts. You may also add an opt-in form to collect email subscribers if you prefer, which you should since it is an effective means to growing your mailing list. After all, your email list is the easiest means to reach your customers whenever you like. Lastly, you need to produce strategic content that are aimed at helping people.
Writing Blog Posts that Engage Visitors and Boost SEO
Generate Your Concept
Ensuring that your blog posts are SEO-friendly is a must. But more than that, each of your posts must have a purpose too. That is why it is important to have a well-thought idea before you start writing. The idea must be distinct. The best way you can generate such is to refer to your reader’s feedback, identify a known problem in the industry or look into your competition analysis. Once you have a concrete idea, start your research.
Writing the Post
•Choosing Keywords – Use keywords that are highly relevant to your topic. If you don’t know what those keywords are, you can use a Keyword Tool to identify those that are worth using. When incorporating keywords, ensure that they are used naturally to avoid getting penalized by Google and ruining your efforts.
•Meta Description – The purpose of adding this is for search engines to find your posts easily. To add a meta description, just give a summary of what your blog is all about and incorporate your keyword.
•Title – The headline must be below 65 characters long, including your chosen keyword. Create a title that captures both your blog’s key concept and reader’s interest.
•Proper Format – Keep your content long, but meaningful since such posts are those that often rank well on search engines. Ensure that your post is scan-friendly by using short paragraphs, block quotes or bullet points. This way, even if most people only read 28% of words in a post, they will still easily pick up the important points.
•Use Images – Keep in mind that posts with images tend to get popular than those without. So before publishing your posts, look for images that fit your brand, add captions that make use of your keyword and don’t forget to credit your sources.
While it is already enough to have a properly-written and SEO-friendly post, you also want to get the most readers once it is posted. You can achieve that by publishing your posts during peak periods. If you want your blog posts to have a broader reach, make sure to share your content on social media networks too. All those practices above are applied by SEOExplode when promoting blogs to ensure that only the expected and best SEO results are received by clients.