Consumers often times assume that they are at a loss when hiring SEO services. In fact, many are meek and mild, assuming that they just pay someone to work on their optimization, and hope for the best. When you hire someone to work with optimization strategies, and internet marketing, you should never feel like you’re gambling. When you’re playing roulette, you’re hoping that your bet wins and 99% of the time, it doesn’t hit. That’s not what search engine optimization is about, however, some consumers feel that it’s just that.
The truth of the matter is actually quite different. You will want to look into several different things before and after you hire an expert in this type of marketing. There are no less than 4 things that every client should demand from the SEO services that they’ve trusted their brand to. No matter what niche you’re in, or what industry your business is a part of, it’s imperative that certain measures are taken to establish quality service. Without doing this, several negative things could ensue.
4 Things You Should Demand From SEO Services
A Full Report of Procedures
You don’t necessarily need a huge book or anything like that, but you will need to know exactly what is being done with your money. If you’re spending money on any type of optimization, you should have full, transparent reporting. Without a report of how the company is working for you, you’ll be in the dark. Being in the dark when it comes to your website and brand is a good way to end up losing clients and falling to the wayside a midst heavy competition. Make absolute sure that you are in the know, ask for reports often, and if there is no such reporting or any way to keep you in the loop of how they are optimizing your brand’s website, walk away, fire them.
Realistic Answers To Your Questions
The first question that you should ask is simple, what kind of traffic should I expect? If the answer is vague, or they try to tell you that you’ll see huge increases, don’t believe them. No one can truly gauge how many hits you will receive, but there should be a relatively modest ball park figure. This is based solely on the idea that you’ll be hiring SEO services to work with only optimization. If you are hiring someone to do more than that, including ad placement, internet marketing, social media, and more, then a higher number will definitely be required. In fact, you may even get hundreds of thousands of hits. However, if you’re not paying for extras, then realistic metrics should be part of the answers.
English Only Backlinks
One thing that you should demand from SEO services is English language backlinks. This should not be too much to ask. The reason this is done is because there are a lot of websites that are being squeezed for SEO and are not even relevant to your site. Don’t be fooled, shortcuts will not pay off in regards to optimization, and search engines are starting to pick up on these games. Fight your way back to something better, avoid foreign language sites unless you can absolutely confirm that they are relevant to your page.
Results Over Time
In the end, you will need to make sure that you’re demanding results. If you’ve hired SEO services in the past, present, or are planning on doing so in the future, make sure that you are guaranteed a set of results. There has to be something to show you for the money you’re spending. Do not let anyone avoid this, and do not accept “no” for an answer. Even if the results are modest, there should be some guarantee for the work that is being done. If results don’t manifest, then try a different service.