It happens on a daily basis, an entrepreneur or small business owner finally gets the word about their website. The new design is ready to go, it’s going to launch soon and the future is looking brighter than ever. Ecstatic, they go to the site and all is in place, looking amazing and ready to showcase to the world. The digital doors open up and the harsh reality of internet sites today starts to settle in. If you set up a website right now, even if it’s done by award winning designers, you may get zero response. This is not said here to discourage you from pursuing a website, instead, it’s to help you understand the simple fact that you need internet marketing. Whether you want to battle it out on your own or you want to hire SEO services, you absolutely need to weigh your options overall.
Understanding The Need For Internet Marketing
Every company in the world has to think about advertising at one point or another. Some held out for years without doing so, but eventually, no matter how big a business gets, they will need to spend money on advertising. This is not a detriment, but it definitely changes the landscape for many entrepreneurs today. You may not have a huge budget for ads, and you may not know how to go about marketing your efforts to the masses, which is definitely difficult to start with if you’re not sure what to do.
If you end up going with a traditional option, buying banner ads somewhere, you will find that they don’t really work in today’s landscape. Sure, there are some companies that swear by these, but more often than not, you are going to find yourself amidst lackluster attention if any at all. The present world of advertising hinges on SEO services, and more specifically internet marketing.
SEO Is Easy (So They Say)
Speak to anyone that is a little web savvy and they’ll immediately tell you how easy it is to do SEO, and why you don’t need to hire SEO services at all. This is rampant online, and anyone with a blog will immediately give you a link to where you can purchase their definitive work on the subject. The modern day “snake oil” salesman is alive and well, and they are selling eBooks on how you can optimize your page for maximum traffic.
The truth about this is simple, you can do a lot of the optimization yourself, but it’s not only time consuming it’s going to be ineffective over time. The reason why you may want to explore procuring SEO services is because it will save you time, money, and frustration when algorithms shift in search engines.
It’s Not Just Google
Earlier this year a lot of DIY experts and bloggers were riding high on a deluge of traffic that they had basically stolen from using underhanded SEO methodology. The traffic was nice, the payouts were huge, and then it all collapsed. Google and other search engines decided to completely change the way they serve ads, and penalized all sites (yes all) that used underhanded tactics. What happened next forced many to close up shop completely, as they ran out of traffic, and some were no longer even listed in search results for their own domain names.
To avoid that fate, you will need to hire SEO services that know what they are doing. Paying attention to changes, fixing links, updating pages, and working within the rules that are set up for all search platforms is the goal of a quality service. If you focus on DIY, you cannot have your eyes on these things, and still run your business properly. It’s just too difficult to manage.