No matter what your goals are for your website, or whether you have been given the task of hiring a company to help with your internet marketing at work, you will need to do more than just make a quick search online. Some people assume that in order to get the best SEO company, you need to just pick from the top of the search listings. This is shortsighted on a lot of levels, and will definitely leave you with the wrong people working on your pages. Instead, you will need to think about this in a whole new light, because there are pitfalls to the hiring process you need to know, especially when it comes to getting someone competent and knowledgeable from a technology standpoint.
First and foremost, do not assume that a good looking website will be the ticket to the best SEO company. In fact, many companies spend thousands on appearances, but when you break down their staff, it’s just one guy in a garage outsourcing everything to another country. Ok, this may be a bit harsh, but there are plenty of “experts” posing as larger entities to try and gain market share in what is definitely a growing marketplace. Keep your eyes peeled for a fancy site with no real leverage or back up in what they are saying. Go beyond what your eyes see, it will go a lot better moving forward.
Geographic results usually appear higher than other listings, but that’s not where the best in the business are. If you’re looking for a local company, you will get a listing of highly specific companies in your immediate area. These companies may seem like a good fit at first glance, but they may not be the best, just the closest. Test this out, look for SEO and add your city or state, and you’ll find that geographical data definitely helps narrow things down, but that doesn’t mean a whole lot.
Another good rule of thumb is to not just hire a business that claims they are the best SEO company. Everyone says that, but not a lot of companies know how to back it up with proof. You need to get yourself proof of this claim, and that’s where contact becomes crucial. Look for easy contact information, and even make a phone call. If you get hit with a heavy “sales” individual, be wary. Look for a client list, portfolio, or any number of tell-tale signs that the company is definitely a good one to work with. You’ll be able to decipher this if you just pay attention.
The best advice you can get in regards to hiring the best SEO company is simple, assess your needs. Whether you are a small business that needs to drum up new clients, or you’re a startup that hasn’t done much yet, you need to isolate the reasons why you’re hiring and then move forward that way. Do not allow yourself to lose sight of this importance factor. It’s always better to get what you “need” not necessarily what is perceived to be the best out there.
Just like in sports, there are a lot of players in games that tout being the best, but when it comes to playing the game, they barely register on the radar. It’s for that important reason that you should look at finding a good company to work with, based on your individual needs and not what someone says or what the reviews are citing. Just because one company is great for someone else, doesn’t mean that they’ll be able to take your project to the next level. Take your time, weigh the options, and assess your needs overall.