Don’t Just Hire The Best SEO Company You Find Online

No matter what your goals are for your website, or whether you have been given the task of hiring a company to help with your internet marketing at work, you will need to do more than just make a quick search online. Some people assume that in order to get the best SEO company, you need to just pick from the top of the search listings. This is shortsighted on a lot of levels, and will definitely leave you with the wrong people working on your pages. Instead, you will need to think about this in a whole new light, because there are pitfalls to the hiring process you need to know, especially when it comes to getting someone competent and knowledgeable from a technology standpoint.seo-company-india

First and foremost, do not assume that a good looking website will be the ticket to the best SEO company. In fact, many companies spend thousands on appearances, but when you break down their staff, it’s just one guy in a garage outsourcing everything to another country. Ok, this may be a bit harsh, but there are plenty of “experts” posing as larger entities to try and gain market share in what is definitely a growing marketplace. Keep your eyes peeled for a fancy site with no real leverage or back up in what they are saying. Go beyond what your eyes see, it will go a lot better moving forward.

Geographic results usually appear higher than other listings, but that’s not where the best in the business are. If you’re looking for a local company, you will get a listing of highly specific companies in your immediate area. These companies may seem like a good fit at first glance, but they may not be the best, just the closest. Test this out, look for SEO and add your city or state, and you’ll find that geographical data definitely helps narrow things down, but that doesn’t mean a whole lot.

Another good rule of thumb is to not just hire a business that claims they are the best SEO company. Everyone says that, but not a lot of companies know how to back it up with proof. You need to get yourself proof of this claim, and that’s where contact becomes crucial. Look for easy contact information, and even make a phone call. If you get hit with a heavy “sales” individual, be wary. Look for a client list, portfolio, or any number of tell-tale signs that the company is definitely a good one to work with. You’ll be able to decipher this if you just pay attention.

The best advice you can get in regards to hiring the best SEO company is simple, assess your needs. Whether you are a small business that needs to drum up new clients, or you’re a startup that hasn’t done much yet, you need to isolate the reasons why you’re hiring and then move forward that way. Do not allow yourself to lose sight of this importance factor. It’s always better to get what you “need” not necessarily what is perceived to be the best out there.
Just like in sports, there are a lot of players in games that tout being the best, but when it comes to playing the game, they barely register on the radar. It’s for that important reason that you should look at finding a good company to work with, based on your individual needs and not what someone says or what the reviews are citing. Just because one company is great for someone else, doesn’t mean that they’ll be able to take your project to the next level. Take your time, weigh the options, and assess your needs overall.

4 Basic Steps in Link Building

Link building is a technique used in search engine optimization to intensify the traffic volume to a webpage or website by getting external pages to connect to that webpage. The ultimate goal of link building is to elevate the search engine rankings of that particular website. Apart from SEO goals, link building is also a popular marketing technique that has proven to be effective in increasing brand awareness.

The process can be very challenging and confusing especially for beginners. Sometimes, it is best to consult a professional who not only has the experience and expertise but who is also willing to help newbies navigate through the intricacies of such a technical field.

Nonetheless, it is important to understand a few basic things as you prepare for your journey towards learning (and mastering) this technique. Here are some of the basic steps in link building:

1.Understand your audience

Remember that the objective is to drive quality traffic to your website. This means reaching the audience who are interested in what you have to share, or offer. Those visitors who are potential customers or readers whose visits can be converted to actual sales or subscriptions Going through all the rigorous and technical preparation of establishing “links” or connections is meaningless unless you know who you want to drive to your site. You need to know where you are likely to find them. This is a form of advertising where you bring snippets of information about your products to the target market.

This may take some research. You may have to scout around the web to find websites your potential audience are currently visiting. But the time and investment will eventually pay off.

We have both the experience and the needed resources to help you. We will figure out where and how to get your target audience.

2.Choose relevant websites

The next step is to choose external webpages that could link to your website. Be sure to choose those that are relevant to your business or to the topics in your own webpage. Take time to at least browse the content of those pages and see the possible connection to your own articles. Especially look for similar keywords as your goal is to have the same audience directed to your own webpage.

websites

The reason is logical. You can only get your target readers or purchasers from similar marketplaces. Thus, you must choose websites of relevant industry or content.

We can assist you in identifying the websites that promote products or services that are comparable to your industry. By reaching the appropriate contacts, we can draw the visitors that are most likely to be interested in your business.

3.Establish partnerships

When contacting the website you would like to request to link to your webpage, keep in mind that you want to build strategic and possibly long-term partnerships. Be very professional when you explain your products, services, or information but take the personal approach and contact them yourself instead of sending automated mail.

We are knowledgeable in this area and we can help you build the connections that are for advantageous for your business or your blog.

4.Write quality, engaging content

To attract a large number of visitors, make sure to write quality, engaging articles. Make sure your content is original and not simply lifted from or patterned after pieces from other websites. Strive to post write-ups that are informative, well-written, and relevant to the audience.

This will promote your blog or site and will keep visitors coming. Review your content from time to time and update them or totally rewrite them to keep them current. You need to keep upgrading the quality of your webpage if you want to maintain or surpass your current volume traffic.

Our writers can offer you valuable advice on content and structure. We can make sure your articles have the quality required to attract readers and consumers.

These are the some of the important factors that affect the adeptness of any link-building strategy. It is important to make sure you practice these basic steps, whatever strategy you decide to use for your campaign. As you begin to employ link-building methods to promote your website, keep in mind that you can always reach out to our experts for advice or guidance you may need along the way.

SEOExplode Recommends On-Site Content Promotion for Best SEO Results

As a trusted SEO company, SEOExplode recommends the implementation of four strategies to get the most effective results from your SEO efforts. One of which is the on-site content promotion or blog.

On-Site Content Promotion (Blog)

Experts have always emphasized how important it is for businesses to have its own blog and to publish a blog post at least once a week. It is a proven SEO practice that every client must perform. And those who did are likely to benefit from increased traffic to their website within a 6-month period. If done properly, the traffic you are receiving will even double in just a year.

The question now is, how does SEO deliver such results through your blog? It brings a stream of new visitors to your site.

seo companyFor a business, new visitors are considered as the key. Through your SEO efforts, you are able to drive new visitors to your Blog page, which is how your blog’s loyal readership is further built. The more you attract them, the more your blog grows. This means, a lot of possible conversions – regular readers – is realized in the end as well.

By adding a blog into your business site, you also get access to tools you can use to create valuable content that both page visitors and search engines enjoy. So, yes, a blog is not just an extra page integrated into a site to make it look complete. It has a deeper purpose which is also the key to boosting your visibility online. A blog achieves that by engaging your visitors while boosting your SEO.

Setting up a Blog that Effectively Delivers SEO Results

The first step is to determine what you want to achieve by adding a blog page to your site. There are a lot of possible reasons, but regardless of what it is, you need to set both short and long term goals based on it. Next, you need to have a theme and add elements such as colors and logos to help with your branding efforts. You may also add an opt-in form to collect email subscribers if you prefer, which you should since it is an effective means to growing your mailing list. After all, your email list is the easiest means to reach your customers whenever you like. Lastly, you need to produce strategic content that are aimed at helping people.

Writing Blog Posts that Engage Visitors and Boost SEO
Generate Your Concept

Ensuring that your blog posts are SEO-friendly is a must. But more than that, each of your posts must have a purpose too. That is why it is important to have a well-thought idea before you start writing. The idea must be distinct. The best way you can generate such is to refer to your reader’s feedback, identify a known problem in the industry or look into your competition analysis. Once you have a concrete idea, start your research.
Writing the Post

•Choosing Keywords – Use keywords that are highly relevant to your topic. If you don’t know what those keywords are, you can use a Keyword Tool to identify those that are worth using. When incorporating keywords, ensure that they are used naturally to avoid getting penalized by Google and ruining your efforts.

•Meta Description – The purpose of adding this is for search engines to find your posts easily. To add a meta description, just give a summary of what your blog is all about and incorporate your keyword.

•Title – The headline must be below 65 characters long, including your chosen keyword. Create a title that captures both your blog’s key concept and reader’s interest.

•Proper Format – Keep your content long, but meaningful since such posts are those that often rank well on search engines. Ensure that your post is scan-friendly by using short paragraphs, block quotes or bullet points. This way, even if most people only read 28% of words in a post, they will still easily pick up the important points.

•Use Images – Keep in mind that posts with images tend to get popular than those without. So before publishing your posts, look for images that fit your brand, add captions that make use of your keyword and don’t forget to credit your sources.

While it is already enough to have a properly-written and SEO-friendly post, you also want to get the most readers once it is posted. You can achieve that by publishing your posts during peak periods. If you want your blog posts to have a broader reach, make sure to share your content on social media networks too. All those practices above are applied by SEOExplode when promoting blogs to ensure that only the expected and best SEO results are received by clients.

Weighing Your Internet Marketing Options Today – SEO Services or DIY

It happens on a daily basis, an entrepreneur or small business owner finally gets the word about their website. The new design is ready to go, it’s going to launch soon and the future is looking brighter than ever. Ecstatic, they go to the site and all is in place, looking amazing and ready to showcase to the world. The digital doors open up and the harsh reality of internet sites today starts to settle in. If you set up a website right now, even if it’s done by award winning designers, you may get zero response. This is not said here to discourage you from pursuing a website, instead, it’s to help you understand the simple fact that you need internet marketing. Whether you want to battle it out on your own or you want to hire SEO services, you absolutely need to weigh your options overall.

Understanding The Need For Internet Marketing

Every company in the world has to think about advertising at one point or another. Some held out for years without doing so, but eventually, no matter how big a business gets, they will need to spend money on advertising. This is not a detriment, but it definitely changes the landscape for many entrepreneurs today. You may not have a huge budget for ads, and you may not know how to go about marketing your efforts to the masses, which is definitely difficult to start with if you’re not sure what to do.

seoIf you end up going with a traditional option, buying banner ads somewhere, you will find that they don’t really work in today’s landscape. Sure, there are some companies that swear by these, but more often than not, you are going to find yourself amidst lackluster attention if any at all. The present world of advertising hinges on SEO services, and more specifically internet marketing.

SEO Is Easy (So They Say)

Speak to anyone that is a little web savvy and they’ll immediately tell you how easy it is to do SEO, and why you don’t need to hire SEO services at all. This is rampant online, and anyone with a blog will immediately give you a link to where you can purchase their definitive work on the subject. The modern day “snake oil” salesman is alive and well, and they are selling eBooks on how you can optimize your page for maximum traffic.

The truth about this is simple, you can do a lot of the optimization yourself, but it’s not only time consuming it’s going to be ineffective over time. The reason why you may want to explore procuring SEO services is because it will save you time, money, and frustration when algorithms shift in search engines.

It’s Not Just Google

Earlier this year a lot of DIY experts and bloggers were riding high on a deluge of traffic that they had basically stolen from using underhanded SEO methodology. The traffic was nice, the payouts were huge, and then it all collapsed. Google and other search engines decided to completely change the way they serve ads, and penalized all sites (yes all) that used underhanded tactics. What happened next forced many to close up shop completely, as they ran out of traffic, and some were no longer even listed in search results for their own domain names.

To avoid that fate, you will need to hire SEO services that know what they are doing. Paying attention to changes, fixing links, updating pages, and working within the rules that are set up for all search platforms is the goal of a quality service. If you focus on DIY, you cannot have your eyes on these things, and still run your business properly. It’s just too difficult to manage.

4 Things Clients Should Demand From SEO Services

Consumers often times assume that they are at a loss when hiring SEO services. In fact, many are meek and mild, assuming that they just pay someone to work on their optimization, and hope for the best. When you hire someone to work with optimization strategies, and internet marketing, you should never feel like you’re gambling. When you’re playing roulette, you’re hoping that your bet wins and 99% of the time, it doesn’t hit. That’s not what search engine optimization is about, however, some consumers feel that it’s just that.

The truth of the matter is actually quite different. You will want to look into several different things before and after you hire an expert in this type of marketing. There are no less than 4 things that every client should demand from the SEO services that they’ve trusted their brand to. No matter what niche you’re in, or what industry your business is a part of, it’s imperative that certain measures are taken to establish quality service. Without doing this, several negative things could ensue.

4 Things You Should Demand From SEO Services

A Full Report of Procedures

You don’t necessarily need a huge book or anything like that, but you will need to know exactly what is being done with your money. If you’re spending money on any type of optimization, you should have full, transparent reporting. Without a report of how the company is working for you, you’ll be in the dark. Being in the dark when it comes to your website and brand is a good way to end up losing clients and falling to the wayside a midst heavy competition. Make absolute sure that you are in the know, ask for reports often, and if there is no such reporting or any way to keep you in the loop of how they are optimizing your brand’s website, walk away, fire them.

Realistic Answers To Your Questions

The first question that you should ask is simple, what kind of traffic should I expect? If the answer is vague, or they try to tell you that you’ll see huge increases, don’t believe them. No one can truly gauge how many hits you will receive, but there should be a relatively modest ball park figure. This is based solely on the idea that you’ll be hiring SEO services to work with only optimization. If you are hiring someone to do more than that, including ad placement, internet marketing, social media, and more, then a higher number will definitely be required. In fact, you may even get hundreds of thousands of hits. However, if you’re not paying for extras, then realistic metrics should be part of the answers.

English Only Backlinks

One thing that you should demand from SEO services is English language backlinks. This should not be too much to ask. The reason this is done is because there are a lot of websites that are being squeezed for SEO and are not even relevant to your site. Don’t be fooled, shortcuts will not pay off in regards to optimization, and search engines are starting to pick up on these games. Fight your way back to something better, avoid foreign language sites unless you can absolutely confirm that they are relevant to your page.

Results Over Time

In the end, you will need to make sure that you’re demanding results. If you’ve hired SEO services in the past, present, or are planning on doing so in the future, make sure that you are guaranteed a set of results. There has to be something to show you for the money you’re spending. Do not let anyone avoid this, and do not accept “no” for an answer. Even if the results are modest, there should be some guarantee for the work that is being done. If results don’t manifest, then try a different service.